NICE TO MEET YOU
I'm Zahra Saleh
I help tech founders and leader master their mindset and free their capacity to lead with clarity, build effective teams, and scale sustainably. Because burnout isn’t a business model.
My career as a Transformation Leader was founded on an irony. For over a decade, I led large-scale technology and business transformations for complex organisations, from Blackstone & Regis to Clarion Housing and the University of London. I was known for precision, control, and calm execution under pressure, the person people called when the stakes were high and the room needed steady leadership.
Why I do this work
Here’s the truth I kept seeing, even in well-run organisations. The systems were not breaking, the people were.
Projects looked fine on paper, but the leaders behind them were running on adrenaline, carrying everything, and slowly losing focus, wellbeing, and creativity in the name of “keeping it together”. That is why MindTactics exists: to build the mindset and capacity architecture that lets you lead without carrying the business on your nervous system.
My story
My career was built on an irony. I built a reputation for structure, time discipline, and composure. Then a diagnosis surprised everyone, including me. I was dyslexic.
My dyslexia report suggested I should struggle with organisation, time management, and memory, the very skills I was known for.
That moment forced me to rebuild my entire mental architecture.
I immersed myself in psychology, neuroscience, and performance frameworks. I worked with a mental toughness coach who trains Olympic athletes. And I began re-engineering how I think, plan, focus, and recover so I could perform at a high level without paying for it later.
What started as personal survival became a repeatable system.
And once I saw how powerfully it worked, I knew it belonged in the hands of founders and leaders who are carrying too much.
What I help you do
MindTactics is where performance psychology meets operational clarity. I will work with you on the inner mechanics that drive your leadership, so your strategy and structure actually hold.
Through our work, you will:
Rebuild capacity under pressure, so you can think strategically, not reactively.
Create focus systems that stick, so deep work becomes normal again.
Strengthen team autonomy, so growth stops depending on your constant oversight.
Lead with clarity, even when decisions are messy and timelines are tight.
How I Work
I combine the calm, control, and precision of a transformation leader with practical coaching that changes how you operate day to day.
You can expect:
Clear thinking frameworks, not vague advice
Direct, supportive challenge, without judgement
Practical systems you can implement immediately
A bias toward sustainability, because your leadership needs to last
My philosophy is simple: When mindset leads, structure works, and capacity frees.
Who is this for
I work best with:
Tech founders scaling a service/product, a team, or both
Leaders navigating growth, complexity, or constant change
High performers who look “fine” externally, but feel stretched internally
People who want to build sustainably, not just survive the next quarter
If you want to lead with clarity, protect your capacity, and build a business that can grow without burning you out, you’re in the right place.
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